Email marketing
Email marketing is a reliable and efficient way to promote your business and earn profits online. Moreover, to be successful, you need to use appropriate tools and proven marketing strategies. Nevertheless, with the abundance of email marketing tools available, GetResponse stands out as an email marketing automation tool with a great reputation.
To learn more about this email marketing software, we have a detailed GetResponse review article for you.
GetResponse Review
GetResponse is a leading email marketing software used by more than 350,000 customers across 180 countries. However, It has been providing email marketing services for over two decades and is available in 21 languages.
The software offers a user-friendly interface with various customization options that can help automate different email marketing processes. These include creating targeted subscriber lists, sending professional newsletters, setting up autoresponders, and running follow-up campaigns, among others. One of the most significant advantages of GetResponse is its 99% email deliverability rate.
This means that almost all the emails you send using this tool will land in the primary folder. Additionally, the software provides detailed analytical reports that cover your email marketing campaign’s performance, including conversion, open, and click-through rates.
GetResponse stands out from other email marketing software with its wonderful features which we will discuss in depth later in this guide. For now, let’s focus on its plans and pricing.
GetResponse Plans and Pricing
Please find below a summary of GetResponse’s pricing plans, which are dependent on your billing cycle and the number of subscribers in your list.
– Basic Plan:
Starting at $15 per month, this plan includes automation templates, email marketing services, unlimited landing pages, exit pop-ups, sign-up forms, over 150 integrations, and Facebook ads.
– Plus Plan:
Starting at $49 per month, this plan includes all the features of the basic plan, plus auto-funnel functions, the ability to sell digital products, three users, a simple CRM, and webinars of up to 100 attendees.
– Professional Plan:
Starting at $99 per month, this plan includes all the features of the Plus plan, as well as contact scoring and tagging, webinar auto-funnel, up to five users, automation builder, the ability to run webinars of up to 300 attendees, and paid webinars.
– Enterprise Plan:
Starting at $1,199 per month, this plan includes all the features of the Professional plan, plus an account manager, dedicated IP address, deliverability consulting, single sign-on (SSO), transactional emails, webinar templates allowing up to 500 attendees, and an account manager.
You can choose the plan that suits your needs best. Let’s now discuss the basic and advanced features in more detail.
GetResponse Features
GetResponse offers three different plans: Essential, Plus, and Enterprise. Each plan has various features that cater to your email marketing needs. These features include:
E-Newsletter Templates
GetResponse provides you with 500 customizable templates to create newsletters in different categories such as fitness, online marketing, and wellness. You can easily edit these templates to fit your specific needs.
A/B Testing
A/B testing (or split testing) allows you to compare two versions of newsletters or emails to see which one performs better based on open rate and click-through rate. GetResponse lets you compare up to five emails, so you can find the one that optimizes results.
Autoresponder
GetResponse’s autoresponder tool sends emails and newsletters to subscribers who take specific actions, such as opening a link, completing a purchase, or having a birthday. You can send action-based or time-based emails to automate your email marketing processes and save time. However, it’s worth noting that the autoresponder function is only available in the Professional and Enterprise plans.
Segmentation
GetResponse allows you to group your email list into different segments based on what the group shares in common. This segmentation enables you to send more customized newsletters and emails, which can help boost conversions. Unlike other email marketing tools that charge extra for segmenting, GetResponse offers this feature as standard in all its plans.
Social Sharing Buttons
With GetResponse, you can add social media buttons to your emails and newsletters to make sharing content on social sites easier. GetResponse captures data on any sharing your emails get and identifies the social platform where most engagement happens.
Autofunnel
The Autofunnel feature allows you to create sales funnels that include lead pages, landing pages, email marketing, and eCommerce. You can use PayPal, Stripe, and Google Ads for payments and retargeting in GetResponse. For example, you can create a sales funnel by following these steps:
- Create a lead capture page with valuable content to convince your prospects to share their contacts with you.
- Create a landing page where your prospect signs up for your email list.
- Create an email series with valuable content and send them to your subscribers to build trust.
- Recommend relevant products to your subscribers.
- Send subscribers to a sales page.
- Send them to a payment page.
- If they fail to complete the order, send email reminders of the abandoned cart or use retargeting ads on social media.
Other features of GetResponse include RSS-to-email, a customer relationship management tool, and landing page templates to make it easier for you to create professional-looking landing pages.
Conclusion
GetResponse is an outstanding email marketing tool for anyone who wants to engage in email marketing. It comes packed with all the features that a beginner or intermediate marketer requires to automate most of their online business processes. Fortunately, GetResponse offers a free 30-day trial period, allowing users to try out the platform before committing to it.